A Digital Technology Healthcare Company
After achieving mainstream success in the South Korean market, our vision is to share, spread, and grow the Bodyfriend philosophy globally.
We believe that just 15 minutes a day of therapeutic relaxation can significantly improve both mind and body health.
With this in mind, we develop best-in-class at-home massage chairs, featuring unique, patented technologies
that transcend function and design. Our products are intuitive in both appearance and usability.
2007-2009
The Beginning
- Establishment of Bodyfriend Co., Ltd.
- Launched first massage chair
- Top-ranked retailer in major online shopping malls
2010-2012
Early Growth
- Introduction of new products based
on technological development (2 types). - 17 offline stores in Korea
2013-2019
Mainstream Success
- Korean Brand of the Year for 9 consecutive years (2013-2021)
- CES Innovation Award Winner/Honoree (2019-2022)
- Partnership with ”Automobili Lamborghini” and expansion into Chinese and US markets (2017)
- Developed world’s first “Brain Massage” (2018)
- Released world’s first cold and warm air system massage recliner (2019)
- Hired Vincent de Sarthe, former designer at Louis Vuitton (2019)
2020-2022
Global Awards & Compliance
- Ranked #1 in Brand Value Index (BSTI) for Healthcare for 6 consecutive years (2015-2020)
- CES Innovation Awards (2021, 2022)
- Obtained GMP for Medical Device Manufacturing (2021)
- Partnership with Bang & Olufsen (2021)
- Red Dot Design Award – Brand Communication Category (2022)
- “Phantom Medical Care” registered with the US FDA (2022)
2023-2024
Global Awareness
- Partnered with Costco USA & Costco Canada for both Roadshow and Online
- Ranked #1 in the National Brand Competitiveness Index (NBCI) and National Customer Satisfaction Index (NCSI) (2023)
- Bodyfriend at-home massage recliners introduced to the United States (2024)
No.1
Global market share leader in massage chairs
270
Largest R&D team in the industry
7
7 Medical expertises on our engineering team
Our Technology Differentiates Us
Bodyfriend owns more patents and intellectual property related to massage chairs than any other massage chair brand in the world.
Method and device for providing relaxation therapy massage
Massage device and method for relieving user's stress
Massager Hand Acupressure Pad.
Massage device and method for controlling a communication unit
Massage device capable of body shape recognition and method of controlling the device
Method for providing massage modes and device for performing this.
Hand massage module of the massage device
Foot massage module and massage device equipped with the foot massage module
Massage device including flexible rack
Massage device
Hybrid massage module for massage device
Includes a massage device on the hand mount with improved hand fit
A massage device with the function of providing light therapy to the hands
Massage device
Massage ball structure
Massage device
Leg massage device
Foot massage device
Heel massage device
Massage device
Includes a massage unit for an airbag configuration adapted to the shape of the user's arm
Massage device
Massage device
Massage module
Hand massage device
Massage device comprising rotatable arm massage portion
Massage device
Massage device
Biosignal measurement device for massage apparatus
Award-Winning Massage Chairs with Certified Comfort.
Unwind in Excellence
We collaborated with talented designers from the beginning.
From the start, we’ve collaborated with talented designers, each bringing their unique experiences to the table.
These aren’t just brand-designer partnerships; they’re meaningful interactions within our extended family.
