01

733 Massage Chair: Award- Winning Innovation

Empowering wellness with cutting-edge technology, 733 is designed to enhance mobility, recovery, and quality of life

02

Effortless Support for Mobility and Independence

The standing posture feature reduces strain on your knees and back, offering seamless support for getting on and off the chair. Ideal for elderly users and those with limited mobility.

03

Advanced Mobility for Rehabilitation and Wellness

Bodyfriend’s patented bipedal ROVO technology enables single leg stretching, PNF stretching, and walking movements. These features promote a healthier pelvis, improved flexibility, and effective strength training for total body rehabilitation.

04

See the Future of Wellness at CES 2025

01

733 Massage Chair: Award- Winning Innovation

Empowering wellness with cutting-edge technology, 733 is designed to enhance mobility, recovery, and quality of life

02

Effortless Support for Mobility and Independence

The standing posture feature reduces strain on your knees and back, offering seamless support for getting on and off the chair. Ideal for elderly users and those with limited mobility.

03

Advanced Mobility for Rehabilitation and Wellness

Bodyfriend’s patented bipedal ROVO technology enables single leg stretching, PNF stretching, and walking movements. These features promote a healthier pelvis, improved flexibility, and effective strength training for total body rehabilitation.

04

See the Future of Wellness at CES 2025

Mission Statement

Bodyfriend is not just a massage chair brand – we are a digital technology healthcare company.

No.1

No.1 Global market share leader in massage chairs

270 Experts

Largest R&D team in the industry

No. 1 Patents

No.1 in massage chair intellectual property

2007-2009

The Beginning

  • Establishment of Bodyfriend Co., Ltd.
  • Launched first massage chair
  • Top-ranked retailer in major online shopping malls

2010-2012

Early Growth

  • Introduction of new products based
    on technological development (2 types).
  • 17 offline stores in Korea

2013-2019

Mainstream Success

  • Korean Brand of the Year for 9 consecutive years (2013-2021)
  • CES Innovation Award Winner/Honoree (2019-2022)
  • Partnership with ”Automobili Lamborghini” and expansion into Chinese and US markets (2017)
  • Developed world’s first “Brain Massage” (2018)
  • Released world’s first cold and warm air system massage recliner (2019)
  • Hired Vincent de Sarthe, former designer at Louis Vuitton (2019)

2020-2022

Global Awards & Compliance

  • Ranked #1 in Brand Value Index (BSTI) for Healthcare for 6 consecutive years (2015-2020)
  • CES Innovation Awards (2021, 2022)
  • Obtained GMP for Medical Device Manufacturing (2021)
  • Partnership with Bang & Olufsen (2021)
  • Red Dot Design Award – Brand Communication Category (2022)
  • “Phantom Medical Care” registered with the US FDA (2022)

2023-2024

Global Awareness

  • Partnered with Costco USA & Costco Canada for both Roadshow and Online
  • Ranked #1 in the National Brand Competitiveness Index (NBCI) and National Customer Satisfaction Index (NCSI) (2023)
  • Bodyfriend at-home massage recliners introduced to the United States (2024)
Global Awareness